The Global Language Monitor ha pubblicato il 29 novembre 2009 l’indagine annuale a livello mondiale delle parole piu’ usate in lingua inglese nel 2009. Twitter è la Parola Top del 2009, nella classifica Cinguettavano è stata seguita da Obama, H1N1, stimolo, e Vampire. L’onnipresente suffisso 2.0, si piazza al N°. 6 a parimerito con deficit, Hadron l’esprimento per l’ acceleratore del CERN, Sanità, e trasparenza completatano la Top 10.
“In un anno dominato in tutto il mondo da eventi politici epocali, una pandemia, i postumi di uno tsunami finanziario e la morte di una icona venerata del pop, la parola Twitter batte tutte le altre parole. Twitter rappresenta una nuova forma di interazione sociale, in cui tutta la comunicazione è ridotta a 140 caratteri “, ha detto Paul JJ Payack, presidente del The Global Language Monitor.
The Top Words of 2009
1. Twitter — The ability to encapsulate human thought in 140 characters
2. Obama — The word stem transforms into scores of new words like ObamaCare
3. H1N1 — The formal (and politically correct) name for Swine Flu
4. Stimulus — The $800 billion aid package meant to help mend the US economy
5. Vampire — Vampires are very much en vogue, now the symbol of unrequited love
6. 2.0 — The 2.0 suffix is attached to the next generation of everything
7. Deficit — Lessons from history are dire warnings here
8. Hadron — Ephemeral particles subject to collision in the Large Hadron Collider
9. Healthcare — The direction of which is the subject of intense debate in the US
10. Transparency — Elusive goal for which many 21st c. governments are striving
11. Outrage — In response to large bonuses handed out to ‘bailed-out’ companies
12. Bonus — The incentive pay packages that came to symbolize greed and excess
13. Unemployed — And underemployed amount to close to 20% of US workforce
14. Foreclosure — Forced eviction for not keeping up with the mortgage payments
15. Cartel — In Mexico, at the center of the battle over drug trafficking
The Top Phrases of 2009
1. King of Pop –Elvis was ‘The King;’ MJ had to settle for ‘King of Pop’
2. Obama-mania — One of the scores of words from the Obama-word stem
3. Climate Change — Considered politically neutral compared to global warming
4. Swine Flu — Popular name for the illness caused by the H1N1 virus
5. Too Large to Fail — Institutions that are deemed necessary for financial stability
6. Cloud Computing — Using the Internet for a variety of computer services
7. Public Option — The ability to buy health insurance from a government entity
8. Jai Ho! — A Hindi shout of joy or accomplishment
9. Mayan Calendar — Consists of various ‘cycles,’ one of which ends on 12/21/2012
10. God Particle — The hadron, believed to hold the secrets of the Big Bang
The Top Names of 2009
1. Barack Obama — It was Obama’s year, though MJ nearly eclipsed in the end
2. Michael Jackson — Eclipses Obama on internet though lags in traditional media
3. Mobama — Mrs. Obama, sometimes as a fashion Icon
4. Large Hadron Collider — The Trillion dollar ‘aton smasher’ buried outside Geneva
5. Neda Agha Sultan — Iranian woman killed in the post-election demonstrations
6. Nancy Pelosi –The Democratic Speaker of the US House
7. M. Ahmadinejad — The president of Iran, once again
8. Hamid Karzai — The winner of Afghanistan’s disputed election
9. Rahm Emmanuel — Bringing ‘Chicago-style politics’ to the Administration
10. Sonia Sotomayor — The first Hispanic woman on the US Supreme Court
L’analisi è stata effetuata a fine novembre con l’ausilio di GLM’s Predictive Quantitativi Indicator (PQI), l’algoritmo proprietario che tiene traccia di parole e frasi nei media e su Internet, ma anche blog e social media. Le parole sono monitorate in relazione alla frequenza, utilizzo contestualela tendenze di utilizzo a lungo termine, cambiamenti a breve termine, lo slancio e la velocità.
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